To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. That is why ASO is popular cpimobi developers because it is effective, it is totally affordable, and it does not violate App Store’s rules. If conversions increase on websites because of high-quality and attractive images, cpimobi can bet the same principle’s at work in the App Store. You could use a service like Aptelligent to discover operational and usage trends, uncovers issues with your app and analyzes behaviors. Keep in mind, front page placement seems to rely on a combination of reviews, ratings, downloads, and Google pluses. If your app has defined the search term they used as one of its keywords, that’s great. On the flip side, you want cpimobi guide happy customers to leave positive reviews for you.
You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their lifetime” and their value. We already established that users place their trust in opinions of their peers and other users, so make sure the reviews on your page help them select your app to download.
Believe that singular keywords are losing their effectiveness due to high competition, and that latest algorithm changes work in favour of more intelligent search results that look at not only the keywords, but a combination of title, category, keywords and description. Setting some KPIs to track impressions, pageviews, downloads, retention and engagement will help you monitor your ASO efforts over time and find opportunities to improve your app and keyword rankings. A Description of your app should be written in clear English and provide the most information in the first two first sentences. Track the bad reviews (which often occur from bug in you app)and try to fix anything.
After every update you should use a positioning tool to review which keywords work for your app – that is which ones give you a position in top 10 – and which ones should you replace with something else. If they reply positively (or above 4 stars), ask them to rate your app directly. If you haven’t launched yet, you can add a competitor and track keywords as if it were your own app. App Store Optimization, on the other hand, happens inside the App Store and offers a better return of investment. That increased visibility tends to translate into more traffic to your app’s page in the app store.
If you look at what some app publishers are paying per app install it quickly becomes apparent that only companies with huge marketing budgets can play the ad game. With focused research and the calculated use of particular keywords in your app’s App Store description, you can make your app stand out to search engines. Google Play tracking is available in the United States, United Kingdom, Japan, Australia, Germany, Brazil, Spain, France, Italy, India, Sweden, and Canada. Research firm Forrester says that 63% of all new mobile app installs originate from search results, followed by word of mouth. Over the weekend, a search for clik” in the Android Market wasn’t even showing the app on the first five pages of results. The highly competitive and rapidly evolving app ecosystem unapologetically muffles all but the fittest of apps.
This handy tool that lets you A/B test various screen-shot candidates on the App Store is called StoreMaven It’s good for both Google Play App Store optimization. App store keyword CTR: if many people search your app and do not click or download it, this is a signal that your app is not what they are looking for and can reduce your rankings. Currently there are just under 1.3 million apps in Apple’s app store, and 1 million in Google play. If we see that 1200 people gave 5 out of 5 stars, we assume it must be a great app.
The best part about offering App Store Optimization services is that it provides a simple way for you to get your foot in the door and possibly implement other mobile marketing strategies that a company is missing. There are myriad tools available for researching and managing ASO strategies, most of which encompass a common set of features, such as showing an app’s listing, category rankings, keyword rankings, download estimates, and keyword research like search or difficulty scores. Keywords will help people find an app, but the graphics are what will usually convince them to download it. Therefore, the graphics should be beautiful and instantly communicate what the app is about. Fresh apps will mostly rank higher in the results than older apps for both Google and Apple. For optimization of the description in App Store, don’t forget to check line breaks. Therefore, you really need to choose the app name wisely in the Google Play store.